The Association of Shareware Professionals (ASP) has launched a new blog. The first post, “What would you do differently if you had to start your software story again” is the first in many from the wide reaching shareware community that make up the ASP’s membership. Ive been a long time ASP member, and recently...
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The most perfectly crafted web copy will not do much for us if we do not take the time to do some Search Engine Optimization on the final design and layout of our webcopy.
Most of us, after spending some time working on writing copy, become myopic, and loose the ability to be objective...
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Here at Software Marketing Resource we’re committed to bringing you new ways to sell your software, so we’re thrilled to announce the launch of our newest software discount websiteBoomerApp.
So, what makes BoomerApp unlike all the other software websites out there? We think a lot. Firstly we can offer software deals that are up to...
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Dr Andy Williams is offering a free Affiliate Site Blueprint.This course includes an 180 page manual and 15 videos and it’s free!
The following videos are part of the Affiliate Site Blueprint Course that you can download or read online.
Video 1: Getting Niche IdeasThis video explores a number of ways to find ideas for your...
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When summer rolls around again it always means two things, one bad and one good. The “bad” is that most software vendors experience a dip in sales over summer as our potential customers, at least those in the northern hemisphere, get out of the office and work on their suntans. The “good” is that...
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This year’s 2009 Software Industry Conference was no disappointment. With some great speakers and great company it was an excellent chance to put some faces to names that we knew only by email and newsgroup postings.
This year we spent a lot of time talking in the hospitality suites, here’s who was on hand:
Association of...
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Stand on the Shoulders of the Giants
In this time and age, each and every company is trying its best to be different. Innovation seems to be the name of the game and entrepreneurs are literally scratching their heads to be original, creative and off beat in their sales and marketing strategies. And of course,...
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There’s been a lot of talk about the latest e-commerce platform to emerge on the scene. We took the time to talk to Michael Dadoun, UpClick’s COO. Here’s what he had to say.
1. UpClick is the new kid on the block’ in a world of many e-commerce services. Why does the web need another...
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By Evgenia Kolobukhova, SoftPressRelease
For a long time I have wanted to share my idea of a present-day IT-journalist. Here are three generalized images of a today’s typical characters from Germany, the USA and Russia. Please read between the lines, and you will see that the images are quite typical.
Let’s begin with Germany. It is...
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We spoke to Josh Fox, marketing professional and founder of MediaCell about an alternative way to make your money from software sales: Ad-supported Software.
1. Tell us about MediaCell and what you do?Media-Cell matches software publishers and developers with companies looking to distribute their marketing and research applications. This is accomplished via bundling, where...
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